It certainly looks like the selection of Phoenix-based knoodle Advertising to lead brand integration, public relations and UX/web initiatives for the Grande Vita campus being built in Mesa, AZ. is paying off for the developer BioCity Enterprises. Take a look at the ground-breaking event in the high winds over the empty tract of land where the only thing seen in the background is (once again) a Marriott Hotel. Already anchoring that campus north of U.S. 60 near Crismon Road is a 127-room Residence Inn by Marriott at 10243 E. Hampton Ave., said Don Helton, director of business development for Brycon in Chandler.
Covering Mesa: Grande Vita Ground breaking
Views: 48
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Here's the press release three months before
Grande Vita, A BioCity Campus, broke ground on a 20-acre, multi-use, campus-style community at Crismon Road and Hampton Avenue in Mesa. This $300 million project by Khangura Development, also celebrated the ribbon-cutting for the new Residence Inn by Marriott, which opens this month and was the first phase of the Grande Vita development . .
“The 500 new jobs is the easy part of this, but in reality, this is about starting to change,” says Bill Jabjiniak, Director of Economic Development for the City of Mesa. “This is the growth of healthcare, this is aging in place and it’s always great to have a new hotel product. There are so many different dimensions. What we like about the assisted living, the medical component, it’s all very walkable.”
Construction on the site will begin in August with the digging of three, three-story underground parking structures for the campus.
When general contractor Brycon Construction completes the project in 2022, the campus will encompass nearly 700,000 square feet of independent and assisted living, hotel rooms, multiple dining options, medical offices, a luxury tower and luxury condos, nursing school and rehab clinic spread out over 20 acres.
“The difference between us and everyone else who is doing this is we own all of the facets of the campus,” Copeland said. “Grande Vita is the branding for everything. So the 10 restaurants, they’re Grande Vita restaurants, so the menu is our menu. The pharmacy is our pharmacy and the lab is our lab.”
For the 11,500 people turning 65 each day, communities like Grande Vita will provide a comfortable lifestyle and peace of mind of receiving top-of-the-line healthcare services.
Kelly Copeland, co-owner and COO of BioCity Enterprises, said the entire campus will take about three years to build.
In December 2018 he said the $200 million total development cost doesn't include the cost to develop the $20 million hotel
Hizzoner John Giles leads the ground-breaking team saying "We're gonna dump it in 4 . . ." Views: 48
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Here's the press release three months before
Grande Vita, A BioCity Enterprise Selects knoodle for Public Relations, Digital, Creative, and Web Design
The agency will be representing the $200 Million project
PHOENIX (PRWEB) February 21, 2019
BioCity Enterprises has selected Phoenix based knoodle Advertising to lead brand integration, public relations and UX/web initiatives for the Grande Vita campus being built in Mesa, AZ. This “Aging in Place” facility will change health care with an expansive continuum of care with unmatched luxury and amenities. This is a $200 million project. . .
"Grande Vita by BioCity is going to have a tremendous impact in the city of Mesa as well as the Valley as a whole. We couldn’t be more excited as an agency to be a part of what they are doing in the fields of health care and assisted living,” said Rosaria Cain, CEO of knoodle Advertising. “Grande Vita is the first facility of its kind and will change health care as we know it,” Cain continued.
Some of the major players involved in this 700,000 square foot project are
- BioCity Enterprises
- Khangura Development
- Brycon
- Kevin Howard Architects
- Robinette Architects Inc.
- Laurie Carroll & Associates
- and 34th Floor Hospitality.
In addition to all the medical and assisted living facilities, there are a planned 9 dining establishments for Grande Vita which 34th Floor will design and manage.
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Whoops! It's now a $300 Million Project!
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Here's an announcement from Orion Investment Real Estate yesterday
$300M Grande Vita Project Breaks Ground in Mesa
"In an ever-crowded senior living market, Grande Vita will clearly stand out. The BioCity Enterprises campus isn’t a static building, it’s an ever-evolving community based on the needs of its residents. . .
“You can come live in a condo, you have independent living, assisted living, you have memory care and you have hospice; so you have the continuum of care, all the way through,” says Kelly Copeland, COO of BioCity Enterprises. “And then we have an urgent care, we have a lab and we have about 15 other businesses, including about 10 restaurants.”Grande Vita, A BioCity Campus, broke ground on a 20-acre, multi-use, campus-style community at Crismon Road and Hampton Avenue in Mesa. This $300 million project by Khangura Development, also celebrated the ribbon-cutting for the new Residence Inn by Marriott, which opens this month and was the first phase of the Grande Vita development . .
“The 500 new jobs is the easy part of this, but in reality, this is about starting to change,” says Bill Jabjiniak, Director of Economic Development for the City of Mesa. “This is the growth of healthcare, this is aging in place and it’s always great to have a new hotel product. There are so many different dimensions. What we like about the assisted living, the medical component, it’s all very walkable.”
Construction on the site will begin in August with the digging of three, three-story underground parking structures for the campus.
When general contractor Brycon Construction completes the project in 2022, the campus will encompass nearly 700,000 square feet of independent and assisted living, hotel rooms, multiple dining options, medical offices, a luxury tower and luxury condos, nursing school and rehab clinic spread out over 20 acres.
“The difference between us and everyone else who is doing this is we own all of the facets of the campus,” Copeland said. “Grande Vita is the branding for everything. So the 10 restaurants, they’re Grande Vita restaurants, so the menu is our menu. The pharmacy is our pharmacy and the lab is our lab.”
Mesa Mayor John Giles emphasizes Grande Vita’s positive impact on the City of Mesa. “Grande Vita is the future of senior living,” Mayor John Giles said. “The concept of having residential, entertainment, medical and other quality of life amenities in a single campus along with medical research and hundreds of jobs is how my generation will comfortably age in place.”
BioCity plans to incorporate a high-end resort-style design into Grande Vita, complete with reflecting pools, pergolas, fountains, and green roofs. With the majority of parking underground, the campus will feel less like a medical facility and more like a university, with winding pedestrian walkways and bridges . . .For the 11,500 people turning 65 each day, communities like Grande Vita will provide a comfortable lifestyle and peace of mind of receiving top-of-the-line healthcare services.
“If you look at the demographics, you’ll see that the senior population is already here,” Jabjiniak said. “There will be more coming. This project is really a vision that is unique and it’s not just another senior living facility by itself, it’s integrated."