Solving "The Last Mile" Problem of Urban Transportation ??

On the streets yesterday your MesaZona blogger saw these bright yellow bikes in groups in quite a few locations downtown - this image is on the north campus of the Mesa Arts Center, close to the Center/Main Street platform of Valley Metro Light Rail. This new installation is directly across Main Street from the docking station in front of the Heritage Wall at City Hall Plaza on the north side of Main Street.
What's the story? Don't know yet . . . waiting to get replies.

In the meantime here's some information about why they're here from ofo - a Beijing-based bicycle sharing company founded in 2014. It operates over 10 million yellow-colored bicycles in 250 cities and 20 countries, as of 2017. Wikipedia with a VC funding base of $1.3B
About ofo
Source: https://www.crunchbase.com/organization/ofo
Founded in 2014, ofo is the world’s leading “station-free” bike-sharing platform operated via an online mobile application. The Company's mission is to solve the "last mile" problem of urban transportation, helping commuters and travelers get to exactly where they need to go by making bikes accessible to everyone. As of today, they have successfully connected more than 8 million bikes in more than 170 cities in over seven countries. The global community of ofo users generates more than 25 million daily transactions.
HOW IT WORKS:The ofo platform is easy to use.
After downloading the ofo mobile phone app (iOS/Android), users may scan the QR code or enter the plate number displayed on each bike to receive a passcode and unlock it. Our bike-sharing system requires no docking stations, providing significant flexibility for users to find and return bikes anywhere, anytime. Once they reach their destination, the user may park the bike anywhere that is legitimate, convenient, and easy for the next user to access.
But ofo does more than help commuters and travelers access bikes for getting around their cities. As a partner of the UN Development Programme, we are focused on achieving Global Sustainability Goals and promoting green and healthy living, and we have also launched a partnership with Rihanna's Clara Lionel Foundation to provide bikes and scholarships for schoolgirls in Malawi.
WEBSITE > https://www.ofo.com/us/en
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Current Team :6                                                                                                                                                                                                                                                                                                                                                                                               

Dai Wei

Co-founder

 

Yu Xin

Co-founder      

Zhang Yanqi

Co-Founder & COO      

Xue Dong

Co-founder      
 

Yang Pinjie

Co-founder      

Zhang Siding

Co-founder