Google has raised the stakes with its significant investment in Now and AI technology and will go to war in 2016 against Facebook, Microsoft, Apple and a whole industry that's increasingly obsessed with more "intelligent" software. Go to >> this article today
Way over my simple low-tech head, but here's a 2016 forecast from Re/code Daily for the good geeks out in this world:
Apple is paying more attention to Siri, building its capabilities alongside an intelligence layer, Proactive Assistant, akin to Google Now, and featuring it inside Apple TV. Siri has largely languished and Apple may be handicapped by its decision not to tap personal cloud data fully. Still, Siri could benefit from Apple’s usual advantage: An ability to keep iPhone owners locked in its world.
Microsoft’s Cortana is going up against Now, too. Another threat could come from Facebook, which plans to roll out its virtual assistant tool, M, inside its wildly popular Messenger app. (The Wall Street Journal reported that Google is cooking up a new messaging app that competes with Messenger and the M service. Google isn’t commenting.)
Next year, Google’s personal assistant will also elbow for room on the big platforms after smartphones, particularly the smart home and connected car. Here, Google has a tech edge over traditional manufacturers (the appliance and carmakers), but will need to outmatch Apple, with its home and car software hubs, and Amazon, with its Echo product.
Finally, there are a few startups that blossomed this year, like SoundHound and MindMeld, moving into the intelligence terrain. They feel they can outsmart the tech giants and, perhaps as critically, circumvent them.
MindMeld, which creates speech interaction tools for developers, recently inked a deal with Now partner Spotify. While Now users can conduct voice searches on Spotify, the MindMeld deal allows the streaming app to better tailor its voice experiences without moving through a looming middle man, said Tim Tuttle, the startup’s CEO.
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